I love watching the Home Shopping Network and QVC. The sales people on these shows are excellent. They know the product inside out, they always use a colorful adjective when describing the product, they paint a mental picture of how happy you will be when your new “what you never thought of buying” arrives and they have their questions absolutely and professionally prepared when someone calls on the “testimonial line.”
But what I think really sets these sales people apart, is their enthusiasm for the products they’re selling. You would think having the current product they’re selling was absolutely the best thing that ever happened to them. They are bursting with excitement about the product and sincerely selling it. And, they seem totally convinced it will be the best thing that ever happened to you Automation testing certification in Dubai. People want to enjoy the buying process. They’re giving up their money and they want as much as they can get for it. And perhaps a little entertainment. The creators of these shows understand this concept and not only make it enjoyable for the buyer; they make it entertaining by making it exciting. They make it an event.
We can debate how sincere the presenters/sales people are, and how unfortunate it may be that some who cannot afford their products are “coaxed” into purchasing. But there is no doubt they get the viewer excited and engaged because we believe that they believe. We don’t want to be the out there on our own. We want someone who is totally behind their product and company and is willing to jump up and down about it.
Don’t be just another monotone voice on the other end of the phone. Create excitement, enthusiasm and trust with glorious adjectives and magnificent word pictures. Show them you believe and they will too.
Sales Homework – Get excited when you make your calls and presentations. Convey the type of belief in your product and company that makes your prospect wonder how they ever lived without you. Here’s a practice idea; get out your video camera and create your own make believe shopping network and see if you can match up to The TV Sales Stars.
Sales Managers – You will know if you done a good job coaching this skill if you have a sales rep that generates this kind of excitement and it starts to spread. By the way, isn’t this a tremendously effective and affordable sales training course? Why not order a few more copies right now!